Saturday, January 13, 2007
Bank goes for cool factor
Missouri Bank is on a mission to make banking fun — or as fun as banking can be –– including having its own martini.
Toward that end, it has recently replaced all its marketing materials with ones sporting some unusual colors, including eggplant and sage. On the materials is copy meant to convey its attitude as a bank and bring a smile to its customers, including those paying their monthly mortgage.
The back flap of that envelope reads: “Think of it this way: Every time you send this envelope is one less time you’ll have to see this envelope.” A burnt-orange cash deposit envelope reads: “You hold in your hand the fruit of your labors.”
The materials were developed by Meers Marketing.
“The reason for the change truly is because our customers think we are such a cool bank,” said marketing director and vice president Stacie Tindle. “I love it when people say ‘cool’ and ‘bank’ together, because it should be such an oxymoron.”
Tindle said the bank doesn’t do much marketing and advertising because thus far it hasn’t found the need to do so. Tindle says that by creating loyal customers, they’re compelled to share their experiences at the bank with their friends and neighbors.
“The greatest part of my job is I can create a brand based on what we do every day and back it up,” Tindle said. “We have fun with what we do, and we have fun with our customers.”
The bank, which is downtown, also has a branch in Prairie Village and will open a third one, executives are hoping in ’07, in the Crossroads. Tindle said employees are excited to join a neighborhood that the bank has long supported, including such businesses as Black Bamboo, Mildred’s, Helix Architecture & Design, Take 2 and Leedy-Voulkos Art Center.
As for that martini, called the Mo Bank Martini, at least two of the bank’s restaurant customers plan to serve the libation, including Shiraz Restaurant and The Mango Room, and possibly others, including Piropos and Blue Bird Bistro.
Tindle says it’s two parts mandarin or orange vodka, one part tangerine or orange juice, and a half part simple syrup.
“Shake, pour, top off with ginger ale,” Tindle said, “and enjoy with friends.”
Missouri Bank is on a mission to make banking fun — or as fun as banking can be –– including having its own martini.
Toward that end, it has recently replaced all its marketing materials with ones sporting some unusual colors, including eggplant and sage. On the materials is copy meant to convey its attitude as a bank and bring a smile to its customers, including those paying their monthly mortgage.
The back flap of that envelope reads: “Think of it this way: Every time you send this envelope is one less time you’ll have to see this envelope.” A burnt-orange cash deposit envelope reads: “You hold in your hand the fruit of your labors.”
The materials were developed by Meers Marketing.
“The reason for the change truly is because our customers think we are such a cool bank,” said marketing director and vice president Stacie Tindle. “I love it when people say ‘cool’ and ‘bank’ together, because it should be such an oxymoron.”
Tindle said the bank doesn’t do much marketing and advertising because thus far it hasn’t found the need to do so. Tindle says that by creating loyal customers, they’re compelled to share their experiences at the bank with their friends and neighbors.
“The greatest part of my job is I can create a brand based on what we do every day and back it up,” Tindle said. “We have fun with what we do, and we have fun with our customers.”
The bank, which is downtown, also has a branch in Prairie Village and will open a third one, executives are hoping in ’07, in the Crossroads. Tindle said employees are excited to join a neighborhood that the bank has long supported, including such businesses as Black Bamboo, Mildred’s, Helix Architecture & Design, Take 2 and Leedy-Voulkos Art Center.
As for that martini, called the Mo Bank Martini, at least two of the bank’s restaurant customers plan to serve the libation, including Shiraz Restaurant and The Mango Room, and possibly others, including Piropos and Blue Bird Bistro.
Tindle says it’s two parts mandarin or orange vodka, one part tangerine or orange juice, and a half part simple syrup.
“Shake, pour, top off with ginger ale,” Tindle said, “and enjoy with friends.”
