Friday, December 07, 2007
BrightLine Partners With Webster Bank
DAVIS, Calif., Dec 06, 2007 -- BrightLine iTV Marketing Specialists announced that it has entered an agreement with Webster Bank, a subsidiary of Webster Financial Corp., to provide targeted marketing services to Webster, including the launch today of an interactive television and mobile phone campaign in Webster's core markets.
"Webster is pleased to partner with BrightLine, and we look forward to exploring new ways to leverage their market leading digital television advertising services to reach more customers in our markets," said Patricia Sze-Benash, Webster senior vice president of Marketing.
"At BrightLine, we continue to hone our capabilities to heighten consumer involvement in our clients' brands and offerings, and we're thrilled to see Webster Bank take advantage of our dynamic and non-traditional marketing expertise," said BrightLine's Creative Director Robert Aksman.
BrightLine's iTV initiative coincides with Webster's Check Rewards Holiday campaign and will allow Webster customers to earn Webster Check Reward "holiday points" by cell phone. Existing and prospective Webster customers in those markets with the highest concentration of Webster branches will be able to view Webster television commercials that invite viewers to text-message codes for redeemable reward points, the groups noted in a release.
DAVIS, Calif., Dec 06, 2007 -- BrightLine iTV Marketing Specialists announced that it has entered an agreement with Webster Bank, a subsidiary of Webster Financial Corp., to provide targeted marketing services to Webster, including the launch today of an interactive television and mobile phone campaign in Webster's core markets.
"Webster is pleased to partner with BrightLine, and we look forward to exploring new ways to leverage their market leading digital television advertising services to reach more customers in our markets," said Patricia Sze-Benash, Webster senior vice president of Marketing.
"At BrightLine, we continue to hone our capabilities to heighten consumer involvement in our clients' brands and offerings, and we're thrilled to see Webster Bank take advantage of our dynamic and non-traditional marketing expertise," said BrightLine's Creative Director Robert Aksman.
BrightLine's iTV initiative coincides with Webster's Check Rewards Holiday campaign and will allow Webster customers to earn Webster Check Reward "holiday points" by cell phone. Existing and prospective Webster customers in those markets with the highest concentration of Webster branches will be able to view Webster television commercials that invite viewers to text-message codes for redeemable reward points, the groups noted in a release.
